Meet The YOUhome Team

Every person who works at YOUhome makes a difference. You will find our people knowledgeable, approachable and trustworthy. Our team are true specialists for whom trust, transparency and innovation are key values and beliefs.

Meet Our Local London Estate Agent Team

Laurence Lai

London Sales Director for YOUhome

Laurence first became an Estate Agent in 1990 and has spent most of his working life acting for clients in The Royal Borough of Kensington & Chelsea. He has successfully sold properties in Chelsea, Chiswick, Earls Court, Hammersmith, Kensington, Mayfair, Notting Hill and South Kensington. He was previously a Partner and Office Head at Knight Frank and prior to this was a Board Director at Faron Sutaria. Laurence specialises in the Prime and Super Prime London markets and has been instrumental in selling some of the finest houses and apartments in the capital.

Jerry Epton MRICS

Property Expert and Head of Office for W11

Jerry is the Property Guru and Local Expert for W11, W2 and W10 starting out with Knight Frank as a graduate where he qualified as a Chartered Surveyor and went on to be a property developer with The Raven Group.  Jerry has lived in W11 for over 25 years and set up YOUhome’s London presence with the founder Adrian Black four years ago.

Jerry plays music professionally with a band of 30 plus years and plays tennis (less professionally) at Campden Hill Lawn Tennis Club. 

Jerry’s property tip: the effect of cleaned windows can be transformative.

Alexandra Mathew

Guru for W8 & W14

Alex, who has a degree in textile and fashion design, personally became inspired by property living in and assisting with the renovation of her family home in Kent. With over ten years’ experience as a top residential sales negotiator in Prime Central London, predominately in RBKC, she combines her passion for architecture and design, personal knowledge of the trials and tribulations of managing a listed home and her savvy business sense to provide a no nonsense approach to getting results for her clients.

Alex enjoys socialising with friends and can usually be found enjoying a Pinot Grigio in a local pub in RBKC. When she gets the time (or more importantly the motivation) she enjoys rock climbing and riding.

Alex’s property tip: before a viewing ensure all loo seats are down and beds are made. First impressions count.

Anita Sanford

Guru for SW3 & SW10

Anita has a wealth of property experience in Prime Central London having worked in Chelsea, Kensington, Knightsbridge and Belgravia for nearly 20 years and having lived in Chelsea for nearly 10 years of that.  Her proven track record for selling houses and flats maintaining strong client and buyer relationships is complimented by her love of interior design and she has worked for individual clients in this capacity also.

Aside from work, Anita enjoys visiting the Royal Opera House for the ballet as well as visiting favourite eateries in The Royal Borough.

Her top tip for sellers is that presentation is key for first impressions so properties need to be decluttered and a fresh coat of paint goes a long way. Alongside this, the asking price is of paramount importance as pitched too high it will damage the impact the property has on the market and result in it going stale.

Davide Moi

Guru for SW5 & SW7

Davide joined YOUhome having worked in the prime Central London market, specifically in the Royal Borough of Kensington & Chelsea, for nearly15 years. He has a background in property in his native Rome too and has a wealth of experience selling and advising international clients. He is a long time Chelsea resident and has a true passion for the Royal Borough and its varied areas and properties.

When not selling houses and apartments Davide, a keen cyclist, can be found riding his bike and clocking up the miles (or kilometres as he prefers to refer to) all the way to the Surrey Hills or the Kent countryside or taking part in gruelling cycling events, in the UK and abroad.

Davide’s property tip: to sellers is not to fall for the hype and unrealistic promises most estate agents are willing to dispense so easily and for a name or brand but to choose the company they want to be represented by on ground of maturity, experience and local knowledge of the individual who will be ultimately responsible for selling their most prized asset.

Adrian Black

Managing Director and Founder

Adrian has been a property specialist for 13 years following a career in technology and finance, latterly leading technology development for the Equities Division in Europe at Goldman Sachs . He has been local resident in Notting Hill and South Kensington for over 33 years and graduated from Imperial College.

Jeremy Priestley FRICS FARLA

Managing Director

Jeremy has been a property specialist for over 40 years, graduating from the College of Estate Management, then joining the Knight Frank graduate program. He has worked as a director of Hongkong Land Property, Canary Wharf Development Company and Arcadian International Plc, and also was the UK managing director of Hamptons International. He is a Fellow of the Royal Institute of Chartered Surveyors and a Fellow of the Association of Rental and Letting Agents. Jeremy invested in and joined YOUhome in 2007.


100% satisfaction rating by vendors in our last Ombudsman survey.

  • I have been buying and selling real estate for over 30 years so I have some experience. Davide is by far the best broker I have ever worked with. He held together one of the most difficult deals I've been involved with. He had to deal with not only my buyer but also my buyer's buyer and a contentious investor.

    There were numerous times I thought the deal would fall apart but Davide persisted. He was always professional and always in contact with all parties involved. It took four months to close this deal. I know most agents would've given up but not Davide.

    He will give you honest evaluation for market conditions and work hard on your behalf. I give Davide five out of five stars.

    Mr. M

    January 2018

  • YOUhome promised us a data driven approach to selling our flat and to keep a strong focus on every step of the process right through to completion. We accepted an offer ten days after instructing YOUhome which enabled us to proceed on a property we had first seen a year earlier.

    From offer to completion YOUhome were true to their word and stayed involved all the way through to completion with excellent communication to us, solicitors, surveyors and the other estate agent in the chain.

    I can’t recommend them highly enough. By all means look at the more traditional estate agents but I would suggest you should talk also to YOUhome. Then contrast, compare and decide.

    It worked for us.

    Miles Flint

    May 2017

  • In contrast [to the traditional agents] YOUhome were amazing. I got a real in-depth analysis of how my property fitted within the market and who they would target.

    There were no time wasters, each person YOUhome brought around had an interest in seeing the property. In the past I distrusted estate agents and had a low opinion of them. The first estate agent I used compounded this feeling and yet to my great surprise and pleasure YOUhome proved me completely wrong, their advice was believable and in the end proved correct.

    I've not come across such professionalism ... ever. They really do know what they are talking about. All through the process they guided me and pointed out what to expect and the best way to deal with everything. I'm very grateful, I got the price I wanted and it's been a real pleasure working with Nick (Sales Manager) and the team. YOUhome has rekindled my trust and I now know there is at least one agent out there I can truly recommend without reservation.

    Richard Bennett

    March 2017

  • Thanks again for all you and Nick did to sell our flat: it really did make a protracted experience better to know that intelligent, knowledgeable and sympathetic people were on the case. YOUhome is VERY GOOD at what it does.

    David Horspool

    November 2016

  • It is not size of agency that matters but eagerness and enthusiasm to perform quickly with determination. YOUhome pursued all aspects of finding a buyer and managed to secure a deal (when three traditional agents had not). They were the best in providing professionally structured feedback quickly after every viewing as well as very good market analysis and statistics.

    Steve Sakoulas

    April 2016