"As we head towards the end of 2025, YOUhome reflects on the prime central London property market and our experience of the year.
This year we have been successfully selling luxury homes across London’s most desirable neighbourhoods including Notting Hill, Holland Park, Kensington and Chelsea against an evolving market back-drop.
Prime central London values softened in 2025, discretionary buyers retreated and a stronger British buyer cohort emerged. In progressing our sales this year, we still experienced sealed bids, competing offers and asking price offers on luxury homes.
London property sales have certainly demonstrated resilience within specific sectors, all in the face of the UK’s difficult political and tax hurdles.
The year was very much defined by a ‘buyer’s market’ in our strongest RBKC areas, with many pricing corrections visible along the way. International buyer demand shifted too. There was an uplift in American and Chinese buyer interest and a softening of other overseas buyer cohorts.
Home supply, particularly at the higher ends of the market increased this year, offering buyers more choice.
Here at YOUhome, our relationship-driven, research-rich, highly networked approach to the market has delivered impactful results for our clients.
As you look to 2026, and consider your next property move, we encourage you to keep YOUhome on your radar," Laurence Lai, Sales Director, YOUhome Property Experts
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Monday 22 December 2025